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Research papers

How to KISS?

The paper describes a specific philosophy and a new methodology for conducting fragrance market research, i.e., TEST NOMADE. The better understanding of the rationale and merits of this methodology and its evolution from the initial ideas are...

Catalogue: ESOMAR Fragrance Research Conference 2005
Author: Olivier L. Aron
May 15, 2005
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Citation

Aron, O. L. (2005a, May 15). How to KISS?. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/how-to-kiss-


Research papers

Improving consumer fragrance testing

This paper discusses the prevalence of sniff-testing in the fragrance industry, and suggests that the over-use of this methodology, in place of home-use testing, often prevents clients from receiving the superior fragrances that they are expecting...

Catalogue: ESOMAR Fragrance Research Conference 2005
Author: Ivor Shalofsky
Company: Symrise AG
May 15, 2005
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Citation

Shalofsky, I. (2005a, May 15). Improving consumer fragrance testing. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/improving-consumer-fragrance-testing


Research papers

Driving fragrance research through predictive modelling

This paper explores the unique challenges in sensory research of fragrances. A new approach to multivariate modeling is presented to explain what consumer qualities with respect to attitudes/beliefs, lifestyles, usage, and demographics and what...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: David W. Ingersoll, David Lundahl, David Plaehn
May 15, 2005
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Citation

Ingersoll, Lundahl and Plaehn (2005a, May 15). Driving fragrance research through predictive modelling. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/driving-fragrance-research-through-predictive-modelling